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24 July 2006 by Dian Schaffhauser
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Middlesourcing: The New, New Idea

SDA Asia has published a couple of articles about the topic of "middlesourcing." Espoused by Mercury Interactive, middlesourcing is the idea of hiring a third-party firm to manage your outsourcing -- in other words, outsourcing it.

The more interesting article here is an interview with Mercury's Graham Sowden, who drills down on the concept.

Here's how he explains the term:

Mercury is seeing a trend in "middlesourcing". Middlesourcing is helping companies in the west manage their IT outsourcing contracts with less developed countries in the region such as India and China. And vice versa, by helping countries like India and China manage their outsourcing contracts with large organisations in the west.

Reporter Dilip Thomas, who does a great job in asking all the questions I would want to ask on the topic, says, "Does that mean that now companies have to manage the middle sourcer instead of the end outsourcing partner?"

Alas, Sowden doesn't answer directly. His response: "Many companies often outsource the lower-value work, such as software development. When you outsource software development and you don't ensure that the outsourcer has a good quality assurance and application testing process in place, problems occur."

My guess is that the answer is yes, but that doesn't play well with the idea of giving up even the management of outsourcing. What a middleman-service provider could provide is expertise on automated tools for governance, an understanding of what other companies are doing in the same tech space, and so on. But what you give up -- true, unbiased visibility into the process -- may not be worth it in the long term.

The second story on the topic, here, is more about how Singapore can move up the IT value chain to take on management of lower priced services being delivered from the low-wage countries.

 
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posted by Dian Schaffhauser  at  0:09 AM ET | comments [2]


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posted by  Nari Kannan 24 July 2006 at 2:41 PM ET
I can totally understand why the concept of middle sourcing is coming up at all. It's the lack of "softskills" that are crucial to both BPO and Software Development outsourcing success. Project management skills, communication skills and other skills that successfully bridge the gap between Business and Technology are even more crucial than technical skills in making outsourcing successful. If you have outsourced your processes or software development and you have laid off the middle managers that had these skills in your organization and your outsourcing projects are in trouble. You think your outsourcer cannot provide you with these skills at a reasonable price, you go to better developed countries like Singapore and pay more for these skills. You may pay definitely less than what it would cost you in-house, you would definitely start looking at middle-sourcing. Singapore is a good example - not as expensive as the U.S but not cheap enough to compete with India and China - middlesourcing makes a lot of sense for them and their customers!
 


posted by  Vinod Kumar  [ http://alefsolutions.wordpress.com ] 24 July 2006 at 11:26 PM ET
I had noticed this trend sometime ago. I just did not know that it was called "middlesourcing".

We are already seeing start-ups in this arena coming up. If you try to search for IT Outsourcing Governance service/product vendors, you may find them to fit into this description. I am not talking about countries like Singapore, but companies like "Accelerance" (I do NOT have any affiliations with this firm - they just came to my mind as I was writing this comment).

Such firms provide (among other things) processes, tools and people expertise throughout the outsourcing process, for firms who are new or unsure about the whole process. Thus - I guess they are "middlesourcing service providers". (why do we have to deal with so many new terms these days??)

For many companies who are getting into outsourcing without much prior experience, I guess these firms make great sense.
 



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