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Publicity / PR / Brand Management
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Comms vital to offshoring programs
Tom Philips shares three pieces of advice for planning the communications strategy in new outsourcing endeavors -- before they're fully planned.
How Communications Helped Averta Strike
This case study about Dow Chemical Company's Michigan Operations site shares the strategy and tactics used by a joint communications team in persuading union employees to reject union leadership's call for a strike in the face of a new contract that mandated outsourcing.
Offshoring reputation
A useful article laying out the communication challenges you'll face when you move work offshore.
The Forgotten Side of Outsourcing
Human factors are one of the most important parts of any outsourcing effort, particularly when the service provider is located offshore. To proceed successfully, you should carefully consider the people issues from both sides: benefits and drawbacks.
The Threat of Services Outsourcing Is Good for Services Organizations!
If you're concerned about protecting your image and your brand through the transition to outsourcing, this brief article will provide a reality check as well as a short checklist to work through in your strategic considerations.
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