Advertising Specifications is the premier portal and horizontal industry marketplace at the cutting edge of the sourcing profession. Designed to help business professionals maintain up-to-the-minute knowledge of news, jobs, methodologies, tools and best practices, is helping to define sourcing in the new economy. Producing well-written, detailed and highly practical content on outsourcing and management is what drives professionals to visit often.

Because of our focused content, its importance to our users, and the frequency of updates, attracts large numbers of business managers in all industries from every country in the world. The result yields a highly desirable audience, offering advertisers quality and frequency.

Brand Recognition is the #1 outsourcing focused site. With thousands of links and articles, and hundreds of filtered jobs, events and news nobody else comes close. Almost any outsourcing search, on any search engine will show you that all roads lead to!

Constantly Updated Site Content
Unlike other outsourcing sites or advertising media, content is updated constantly throughout each day. And we are always developing new ideas to keep it appealing and exciting — such as the XML/RSS feeds that allow you to put free dynamic content on your personal or business web site. There is always new content for visitors to see, resulting in repeat visitors and multiple exposures for your online advertising message.

Desirable Audience Demographics targets business managers, leaders, sourcing professionals, consultants, engineers, managers, and anyone else in the organization that is interested in improving process performance through outsourcing. Our visitors are not out surfing, they are learning how to be more effective in their job and are ready to purchase the tools that will help them succeed. These individuals have both the ability and authority to make capital decisions on behalf of themselves and their companies. Together they represent billions of dollars of purchasing power. It would be tough to find a better demographic.

Simple Design, Rich Content & Ease Of Navigation is a robust web site designed with both visitor and advertiser in mind. The system’s simple and familiar design, relevant content and ease of navigation ensure that your online advertising messages are highly visible. Ad banners are positioned at the top of each page, and we’re always refining our offering to provide you with maximum exposure.

We Provide You Instant Access To Your Advertising Information
You can check out your campaign(s) anytime you want – 24X7. It’s not too late to adjust after the campaign has run; you can even run multiple banner ads in parallel to determine which is most effective. We allow you to generate detailed reports and maximize your ad placement across our entire Web site, empowering you to more effectively and efficiently manage your advertising process. If changes are in order, we will be there to make sure that your ads are working for you!

Our References Speak For Themselves
While we are constantly looking for new alliances and partnerships to drive more traffic to our portal, we find the best referrals are the ones we don’t even ask for. A large number of Fortune 100 companies in America subscribe to at least one service. Below is a partial list of companies that have tapped into the resources found on

  • 3M Gulf
  • Agilent
  • AIG
  • Albertsons
  • Alcoa
  • Allstate
  • Anheuser-Busch
  • AT&T
  • Bank of America
  • Bayer
  • Bombardier
  • British Telecom
  • Charles Schwab
  • Cisco
  • Conagra Foods
  • Cummins
  • Deloitte Touche
  • Delta
  • Elsevier
  • FirstData
  • Food & Allied Group
  • Ford
  • GE
  • Genworth Financial
  • Honda
  • Honeywell
  • HP
  • Jaguar
  • Johnson & Johnson
  • Jonn Deere
  • Levi-Strauss
  • Motorola
  • Nokia
  • Nortel
  • Oracle
  • Prudential
  • Samsung
  • Scotia Bank
  • Sony
  • Starbucks
  • Tata
  • The World Bank
  • US Army
  • Verizon
  • Wachovia
  • Wipro
  • And hundreds of other Fortune 1,000 companies.

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